May 19, 2022
The Atlanta Story podcast
features meaningful stories of Atlanta’s builders, creators, and
entrepreneurs. In this episode Jon Birdsong sits down with Adam Wexler, Founder and CEO of PrizePicks. With over 50,000 daily active users,
PrizePicks is a leading player in the Daily Fantasy Sports
Industry. In today’s interview, Adam shares insights from his
entrepreneurial journey, the in’s and out’s of the fantasy sports
world, what it will take in the years ahead to accelerate growth,
and much more!
The Atlanta Story is put
together by the folks at Atlanta Ventures -- and we can’t wait to share some of the
personalities behind the brand. Atlanta Ventures
invests in
entrepreneurs through community, content, and capital -- most
notably through our Studio with companies like Greenzie and Intown Golf
Club. We believe the best entrepreneurs learn from other
great artists in different fields.
In this episode, we discuss…
- How far is PrizePicks away from being in the
number one spot on the Atlanta Tech Village billboard?
(1:28)
- How did Adam come up with the PrizePicks value
proposition? (2:37)
- What led Adam to pivot from his first fantasy
sports venture? (6:13)
- Coming back from Dodgers Accelerator having had
an unsuccessful raise, what did Adam do next? (9:18)
- When did the PrizePicks light bulb go off?
(11:02)
- After Adam thought of the loophole of betting
against the house, did he believe the business had life again?
(14:20)
- What does PrizePicks look like now?
(16:51)
- What are the high level metrics of PrizePicks
today? (19:03)
- Which team members analyze and choose the
lines? (21:39)
- How many employees does PrizePicks currently
have? (23:30)
- Are there ever moments when the house loses?
(24:12)
- How much has Adam raised so far in the journey
to PrizePicks? (25:07)
- How does Adam stay positive in the face of
adversity? (26:22)
- How much money did Adam and PrizePicks have
when Covid hit, and how did he stretch it out? (29:48)
- What were the learnings that Adam had from his
past ventures that he brought to PrizePicks? (30:27)
- What are the best live events that Adam has
ever been to? (34:28)
- Where does Adam want to take PrizePicks from
here? (35:36)
- Where does Adam see the macro-political laws
for gambling going? (38:09)
- Why Atlanta, and what has Atlanta done for
Adam? (40:56)
Resources discussed in this episode:
PrizePicks
How you can get involved:
Visit atlantaventures.com/studio
if you’re interested in learning
more about Atlanta Ventures and the Studio.
Where you can find us:
Website: www.atlstory.com
Twitter: @theatlantastory
Instagram: @theatlantastory
YouTube:
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